Maybe one day, if I gain the promise of self-confidence in my personal brand, booty and Alpha Dog, then maybe I’ll be strong enough to do the work of newly-established Sony Interactive Entertainment CEO Jim Ryan Monday at CES: announce the console logo as if it were a stunning perspective event. Pure magic. I’ve never been so fascinated. There is no doubt that this is the biggest breakthrough at CES this year. Looking forward to Sony’s CES conference at the world’s largest technology conference, some of us have heard the rumors. All the signs point to Sony’s announcement of content related to PlayStation 5. Given that Microsoft unveiled its next-generation console at the Game Awards in December, the timing seems right. So when Ryan walked out at the Sony conference opening, we couldn’t breathe. Sony announced the logo. The PlayStation 5 logo looks exactly the same as all other PlayStation logos, except for the 5 logo. Then Ryan went off the stage a little bit, offering the purest microphone head to make a logo that looked exactly what everyone expected. Even if you do, literally it won’t look like anything else’ logo. This unveiling, this “revelation” is indeed spectacular. Preamble, tone – everything hints at the pomp. Its playback is completely straight, without implying that Sony is aware that making a lot of logo statements is strange or odd. On the contrary: fully committed to your own importance. At this moment, this logo must stop spinning in the world. Logos that look the same as other logos, except for number 5.
