Several Target employees who contacted YouTuber John Prosser said Target’s internal inventory system appeared to contain a list of products called “X Generations” for $399.Prosser speculated that the name may be related to the rumored Apple in-ear headset under development, but did not include a picture at the time of the launch, with no other information other than the name and expected price. It’s worth noting that the spelling of “Airpods” is wrong, so Apple Airpods (Generation X) may just be the placeholder names for something that will appear in the future. The $399 price is $150 more than Apple’s most expensive AirPods Pro, so if the product is genuine, it’s a high-end headset option in the AirPods range. There are three SKUs in the Gen X name, representing three expected colors. After learning about the listing, it spoke to several Target employees, who said that while information about the source of the images was not available, employees said placeholders for new products with pricing information were common, but the product names were not always accurate. Employees suggest that products with placeholders arrive “within a month” after they appear in the target inventory system, sometimes “once in a week,” so if new AirPods products do come into production, they may arrive soon. Apple is rumoured to be holding an event on March 31st to announce a new “AirPods” along with the low-cost iPhone being developed. There have been recent rumors about “AirPods Pro Lite” and there is no specific information, but the price of this product may be lower than the “AirPods Pro” and may not be the product referenced in the target list. Apple doesn’t yet have any other known AirPods-style earbuds, but there are rumors that it has been developing high-end headsets since 2018. Rumours of high-end headphones are rarely heard, and there are rumours that they are actually a reference to the $300 Beats Solo Pro, launched in October, but another headset is likely to emerge.
The $399 “X Generation” appears on Target inventory list.
